1965 Sears Forecast 12 #S6LF 113207
Status: My Collection
Hunter: James Grooms (jgrooms)
Created: 06-23-2024 at 04:53AM
Last Edit: 06-23-2024 at 05:22PM

Description:
I imagine S-C executives sitting in a meeting and they say: "the Sears deal is a go and we have the design team coming up with some ideas per our last and they are...well...not the most attractive..." And keep in mind S-C was very style conscious. Just look at the lengths they went to on the 6s to design that articulating cover. That bit had to add significantly to manufacturing costs.
Style is, of course subjective, but anyway you slice it they went out of their way to violate every style principle in these dept store siblings. Which is interesting, because the dept store models often had more features and were priced a bit higher from my cruising newspaper ads. Since they were screwing the dealer network at least they could say, they are ugly and priced higher than what you get.
This otherwise fine looking example, unfortunately, suffered from a bit of delamination on the front panel and not much you can do to fix the plastic over the front markings. So I peeled it off and painted it and then did a full UV treatment after reconsidering it in the morning light.
Typeface Specimen:

Links:
Photos:


Hunter: James Grooms (jgrooms)
James Grooms's Typewriter Galleries [ My Collection ] [ My Sightings ]

Status: Typewriter Hunter
Points: 9837
As with many, the bug is back there somewhere due to an Underwood No. 5. My grandparents had a No 5. My parents had a yellow Royal Safari that I used to index card everything, including a beer can collection. Collection syndrome clue! A casual interest in typewriters started with a garage sale 3 bank simply because it said Underwood on it. Typewriters were found here and there , but I wasn't actively looking for them. The long dormant collecting tic was activated when my neighbors left a Remington Quiet Riter on the curb when they moved.
Typewriters are the perfect blend of using one's technical skills, history and functional purpose. My goal is type tested machines. My interests are not isolated to anyone area. For example, I am a big fan of Smith Corona electrics, mid century electrics and all things Royal.
RESEARCH NOTE: When researching the Sears Forecast 12 on a computer with lots of screen real estate, you may find that launching the Sears Serial Number page and the Sears Forecast 12 By Model/Year/Serial page in new browser windows can give you interesting perspectives on changes throughout the model series.